13 February 2013

Are you stuck on finding a new idea for content? Steal one

Lauren McCreat at Ignite Social Media offers 17 ways to come up with new content ideas. Her ideas share a similar theme: Look outside.

It's tempting to try to come up with every idea yourself or with your staff. Problem is: After awhile, even the most creative folks get tapped out.

We all need inspiration. We all need grist for the mill.

Some of the best ideas are to be found by talking to customers, or taking a poll, or checking the comments on your blog, or going to a conference.

As one former boss used to tell me when I got stuck, "The best ideas are stolen ideas."

So look around. If you see something you like, take it. Adapt it to your needs. Make it your own.

Andy Warhol did it. David Bowie did it. Certainly Steve Jobs did it.

So can you.

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