We just hit the two-year anniversary of Google's Panda update. Many sites are still trying to cover, and some owners are asking: Are we better off adapting our current site to the new reality of search, or shutting our site down and starting over?
After two years of trying (and not succeeding) to get back to where you once were, does it make sense to shut down your site and start over?
I know people are still asking this question because I’m being asked this question by many people who for years made fun of the content driven approach. Why go the the trouble and expense of being awesome when it’s easier to just fake awesome, especially since so many of the sites that rank high are awful?
It would be nice if there was a standard test you could take where you answered a series of questions about your site, and at the end of the test you were given a simple Start Over/Don’t Start Over answer.
But, the answer to that question begs another question: Are you going to do things differently with the new site than you did with the old site?
If not, then it really doesn’t matter anyway.
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