Two ways to create content that is remarkable and shareable

Brittany Klontz at Blue Glass says:

The endless entertainment options presented by the Internet create a need for content marketing initiatives to be out-of-the-ordinary, thoughtful, and most importantly, useful. Excuse me for being blunt, but it’s time to chuck the brand guidelines out the window and start focusing on other ways to build your brand through content marketing.

In this post, she offers and expounds upon two tips:

1. Present something out of the ordinary.
2. Be a resource.