Patsi Krakoff at the Blog Squad explains how she structures her content for maximum impact:
First paragraph focuses on the problem using keywords important to my readers.
Second paragraph either expands on the problem, or diverges off into a small story or personal anecdote. By the time I get to a third paragraph, I’ve often sparked a memory or an idea that could be useful to my clients. Then I make a list of solutions or suggestions.
Then the last paragraph is a call to some sort of action. I may ask readers a question or suggest a ‘next step.’ This may include a link to contact me or call me or download a special report.
No comments:
Post a Comment