Keywords: How to zag when your competitors zig

Instead of competing for the keywords that everyone in your market is using, Timothy Martell at Wikimotive says you should avoid the big head and discover keywords in the long tail:

The main benefit of long tail keywords is that they’re so specific. This means that even though you get less searches per term, the searches you DO get will be more targeted, and thus more readily convertible. Additionally, because these long tail keywords aren’t as commonly seen on analytics tools, they are generally less competitive for both organic and paid search marketing.

Click through to read a neat infographic that puts all this into perspective.